Sokol SystemsAd creative for real estate agents. Every listing, its own campaign.
Every listing is a new product with a short shelf life. We take your best-performing listing or seller ad and turn each new property into a full set: just-listed ads, open house promos, story polls and Reels.
What we make for real estate agents.
Listing adHarbor & Main 
Story postHarbor & Main 
Static adHarbor & Main
Sample work for concept brands, made by our studio. Yours is built from your brand and your winners.
- Just-listed and just-sold posts
- Open house promos and story polls
- Listing Reels from your property photos
- Seller ads (home valuation, market updates)
- Neighbourhood and lifestyle content
- Every size for feed, stories and Reels
Where real estate agents get stuck.
Listing photos, posted once
Great photography goes into one post and the MLS, then disappears.
Targeting does less for housing ads
In the US, housing ads run under Meta’s Housing category, which limits targeting by age, gender and ZIP code. The creative has to do more of the work.
Seller leads need a different message
Ads that sell a home rarely win the next listing. You need both.
What we found in real estate agents’ ads.
- 5 of 6independent agents were running an ad that started over a year ago, among the ads we found
- 17 monthstypical age of the oldest ad we saw (median)
- 3+ yearsthe oldest ad we found still running
In October 2026 we searched Meta’s public Ad Library for live US ads using keywords like ‘realtor’, kept independent agents and brokerages (no national brands or chains), and noted when each ad we found had started. Keyword searches tend to surface long-running ads, so treat this as a snapshot rather than an average. We don’t name the businesses. A small sample, so treat it as a signal.
Send a winner. Get champions back.
Send your winner
Your best-performing ad or post, plus anything we should know: the offer, the season, what’s changed.
We build on it
New hooks, angles, formats and sizes, plus photos and video. Each request is delivered within 48 hours, Monday to Friday.
Run it, then repeat
You run the new versions. The one that wins becomes the next thing we build on. No ad account access needed.
Ad rules worth knowing
In the US, ads for housing, including listings and open houses, must run under Meta’s Housing special ad category, which limits targeting by age, gender and ZIP code. Fair housing rules apply to the creative too, so we keep it about the home and the area, never about who should live there.
General guidance, not legal advice. Platform rules change, so check Meta’s current Advertising Standards before you run anything.
Questions from real estate agents.
Can you make content for every new listing?
Yes. Send the listing photos and details, and we turn them into a set of ads, stories and a Reel, each request delivered within 48 hours.
Do you use the real property photos?
Yes. Listing content is built from your real photos, so buyers see the actual home. We don’t alter the property itself.
Can you help us win more listings?
Yes. Seller-focused ads like home valuations and market updates are part of the same subscription.
One plan. Everything included.
$2,995 a month for unlimited requests, produced one at a time, each delivered within 48 hours. No contract; pause or cancel anytime.